Baby Boomers have been the prime focus of advisors for over a decade. But a strong and growing practice needs broader reach.
Seventy-nine percent of Baby Boomers, 82% of Generation Xers, and 87% of Millennials would work with an advisor recommended by a family member.* If you aren't already, it's the right time to position yourself as a family wealth advisor.
Family wealth advisor
Principal provides the insight, support, and practical tools to help you create a multi-generational practice and understand:
- The ways Boomers, Gen Xers, and Millennials view money and investing, and how to inspire intergenerational financial discussions.
- How open Gen Xers and Millennials are to working with a family advisor (which it turns out is a lot).
- Strategies to gain credibility and positioning—especially with younger generations.
We teamed with The Center for Generational Kinetics (a thought leader in this area) to study investor perspectives across generations, and uncovered a number of unrealized and underappreciated opportunities:
|Millennials, Money, and Financial Advice|
An overview of the research findings, including how often families discuss money and investing, what they talk about when they do, and where they need an advisor's help.
|View the infographic|
|A New Look at Investing and Finances Across Generations|
Go deep into the research. This white paper provides detailed insights on the three pivotal generations—Boomer, Gen X, and Millennial—including their social, cultural, and economic differentiators, and their primary concerns that can benefit from a financial professional.
Meet the whole family
They want to talk. But getting an entire family together can be challenging:
|How to Plan a Family Meeting|
A step-by-step guide to holding productive meetings that can introduce you to your clients’ wider families and their heirs.
|Family Financial Review—In 4-Steps|
Investors can use this workbook, a fillable PDF, to documents their personal state-of-affairs and better prepare for a discussion with their advisor.
It’s not easy knowing where to start the discussion. Begin with these fillable PDFs to gather information and gain insights on how generations within the family view finances and investing:
Social Security and Medicare are cornerstones of a secure retirement; however, both are complicated. Boomers, their families, and heirs need help understanding the basics:
|Get the Most From Social Security|
Give clients a solid understanding of Social Security basics—the benefits, eligibility requirements, and impact of claiming early or later.
|Medicare Your Way|
Answers to questions about how the four parts of Medicare differ, which may be best for your clients, when and how they can enroll.
The whole family can be comforted knowing a legacy is in order. Advisors can make lasting connections with younger generations by helping older clients create their estate plans:
|Create Your Family Legacy |
Clients can document the pertinent pieces of their financial life to ensure loved ones have the information they need when the time comes. It’s a fillable PDF.
|Leave a Family Legacy With Beneficiary Planning|
Assess whether an existing beneficiary plan needs an update or a complete overhaul.
Reach a new audience
If your firm allows, it’s past time to embrace social media. Millennials in particular expect it:
|Financial Professional’s Guide to Social Media |
Tips to create an effective profile on the three major platforms—LinkedIn, Twitter, and Facebook—how to engage your clients where they “live,” generate relevant content, and turn your social presence into a loyal following.
*The Center for Generational Kinetics, "A New Look at Investing and Finances Across Generations," January 2016.